The Era of Startups and Continued Domination

The trend in Australian digital businesses has been remarkable in the last 10 years and even more so in recent years. Everything from home-based startups, garage workshops to pop-up stores and tech hubs is growing the sector with a workforce exceeding 1 million, the number of startups is experiencing a boom.  

Young talents and self-made entrepreneurs are take big risks for big rewards, the 9 to 5 career job is no longer enticing enough for a generation that is constantly challenged by rising costs of living and stagnant wage growth. An environment where flexibility and reward are crucial and young talents are recognizing that startups are offering what they are searching for.

It wasn’t long ago when traditional businesses dominated the market place, global multi-national corporations had the market share but that is all rapidly changing since the social media and smart phones became available. Through the use of apps, it has become easier to get from one location to another through ride sharing, order meals to be delivered straight to you with a few clicks and engage your target audience via social media.

Their continued domination is evident with more startups being created now than ever before. The rapid advancements in technology will not only aid the growth of existing startups but also propel up and coming startups well into the future.